Vevo announced rapper Fat Joe, as the next artist in their Ctrl series, with a performance of “Heaven & Hell.” Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians, both emerging and established, making an impact on today’s music scene. These artists demand attention and Vevo’s Ctrl shines a deserving spotlight.
Shot in Vevo’s Brooklyn studio, Fat Joe’s performance of “Heaven & Hell” follows sessions from Fabolous, Rick Ross, Common, Rapsody, Jeezy, Jadakiss, A$AP Ferg and more, according to their official website.
Sampling Wendy Rene’s 1964 record “After Laughter (Comes Tears)” – made famous throughout the hip-hop community by Wu Tang Clan for their sampling of it in 94’s “Tearz” – Fat Joe & Dre, spend roughly the first two-minutes detailing their past lives in the inner-city through a braggadocious lens, before a beat switch halfway through the record sees the two men double down on their affinity for jewelry and their status as bosses in their respective professions, before fading out the record with the original Rene sample.
Hailing from the South Bronx, Fat Joe is one of hip-hop’s first Latino superstars. The Terror Squad founder has parlayed his streets smarts and lyrical ability into a legendary rap career. While he began as a gritty lyricist known for his inner-city tales, he soon developed a sense for penning hits and has provided some of hip-hop’s most memorable records with hit such as; “Lean Back,” “All the Way Up,” and ‘What’s Luv,” among others. Apart from his individual projects, Fat Joe has shown a knack for discovering and developing talent, with his most prominent protégé being late-rapper Big Pun and renowned emcee Remy Ma.